FAQ: You and the DOD Recruitment Database
Why should I care if the DOD creates this recruitment database?
Without your knowledge or permission, the Department of Defense (DOD)
funded a data-mining project under the direction of the Joint Advertising
and Marketing Research recruiting database project. Data-mining allows
computer networks to whisper to each other about how best to recruit you
into the military.
How can this be true?
There is no law to prevent the DOD from contracting with Benow a private
direct marketing firm, which has been acquired by Equifax, to compile,
process, and distribute information on 30 million 16-25 year-olds living
in the United States.
How could the DOD have any information on me without my permission?
Regardless of whether you are in high school or college, there are many
sources of information on you. If the answer is yes to any of the following
questions, you have told others a great deal about you: Have you ever
filled out a survey? Have you provided information to others in hopes
of receiving a scholarship? Have you been invited to include your name
on a list of distinguished students graduating from High School? Have
you entered a contest? Many of those who have collected this information
from you can sale that information to others.
What is the name of this DOD recruitment database?
The project is called the Joint Advertising and Market Research Studies
or JAMRS recruiting database.
What are some of the other sources of information in this DOD data-mining
The largest sources of information for the database come from the High
School Master File, the College Students Files, and the Selective Service
Why haven't I heard about this before now?
You have not heard about this until now, because two years ago when the
DOD began work on this project they ignored the Privacy Act Law, which
required that they give 30 days notice before beginning the project. The
DOD delayed telling the public about this project until a Federal Register
notice published on May 23, 2005
Why is this happening?
The DOD faces difficult challenges to recruiting for military service,
and this is seen as a way to recruit more young people.