DOD Recruitment
Database
FAQ: What sources of information make up the database?
Who is supplying the information used in the DOD database?
The largest publicly known sources of information for the database come
from the High School Master File, the College Students Files, and the
Selective Service System.
Are there other sources of information for this database?
Yes, the DOD Database recruitment project has purchased list from two
data brokers: American Student List and Student Marketing Group.
What are data brokers?
Data brokers are just what the name suggests. They are companies or businesses,
which trade in information on consumers. Their existence has largely been
hidden from most consumers until recently when Choicepoint one of the
nation's larges data brokers disclosed that it had sold personal information
on consumers to identity thieves.
Are American Student List and Student Marketing Group good data brokers?
Both of these data brokers have faced action by the Federal Trade Commission
or the New York Attorney General under charges of engaging in deceptive
practices in collecting data from students.
What did the Federal Trade Commission do?
The Federal Trade Commission found that American Student List mislead
students when it conducted surveys by claiming that the information would
be used for education purposes and later sold the data for general commercial
uses.
What did the New York Attorney General do?
The New York Attorney General sued Student Marketing Group for collecting
data under false pretenses. The state of New York charged that Student
Marketing Group established a non-profit subsidiary that would represent
itself to teachers and students as surveying students for scholarships
and financial aid opportunities. Student Marketing Group would then provide
the information obtained from students to direct marketers.
What other plans does the DOD have for their recruitment program?
The Joint Advertising and Market Research Studies or JAMRS recruiting
database project also plans future lists that are not covered by the information
the DOD has provided to the public. A JAMRS presentation shows plans for "medical
list" a "prior service list," and an "educator list".
[back] |